Connecting Your Destination or Hospitality Brand With the Partners Who Move Global Travel
The travel trade remains one of the most influential drivers of international visitation. Tour operators, travel advisors, OTAs, MICE agencies, and wholesalers play a defining role in shaping traveler demand—and your brand’s ability to succeed in competitive markets.
At The 7o Agency, we strengthen your presence across global distribution channels through high-impact trade marketing, strategic representation, and relationships built on trust and consistency.
We ensure your brand stays visible, relevant, and chosen.
We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.
Positioning Your Brand for Global Trade Impact
We help destinations, hotels, and tourism brands articulate a compelling value proposition for trade partners around the world.
Our strategic foundations include:
- Trade-focused positioning & messaging
- Audience segmentation across leisure, luxury, and MICE
- Market insights and opportunity analysis
- Competitive trade benchmarking
- B2B brand and sales narrative development
We position your brand clearly—so trade partners know exactly why and how to sell you.
High-Impact B2B Representation
We act as an extension of your sales team, cultivating strong relationships with the partners who influence bookings and itinerary design.
Representation services include:
- Travel advisor, tour operator & wholesaler engagement
- Sales calls, roadshows, and in-market representation
- Product training sessions (virtual & in-person)
- Partner onboarding & program development
- Relationship management and ongoing communication
Our approach builds visibility, confidence, and long-term loyalty among global travel sellers.
We create targeted trade marketing programs that inform, excite, and empower partners to sell your brand with confidence.
Capabilities include:
- B2B digital campaigns
- Trade newsletters & CRM-powered outreach
- Sales collateral, toolkits & product sheets
- Webinars, masterclasses & training series
- Incentive programs for agents and operators
Every initiative is built to strengthen awareness and drive measurable partner engagement.
Your presence at global trade events shapes how partners perceive and prioritize your brand.
We support your participation at:
- WTM, ITB, Arabian Travel Market & key global shows
- Regional trade events and tourism marketplaces
- Media and trade networking events
- Partner co-ops and showcase events
From booth strategy to appointment management, we ensure your presence delivers impact—not just attendance.
Strong partnerships build strong visitation pipelines.
We help brands create and sustain relationships that deliver long-term value.
Our work includes:
Tour operator contracting support
OTA and digital distribution strategies
MICE & corporate travel partnerships
Co-op marketing programs
Partner performance tracking & reporting
We align your partnerships with your growth objectives—and help you scale them sustainably.
- Deep expertise in global travel trade ecosystems
- Strong relationships across luxury, leisure, and MICE distribution
- A strategic and proactive approach to partner engagement
- Expert communicators who understand the trade audience
- Clear reporting and measurable outcomes
Let’s connect your destination or hospitality brand with the partners who move markets.