MICE Sales & Marketing

Driving Global Demand for Meetings, Incentives & Business Events.

Connect your destination with the planners and decision-makers behind exceptional business events.

Let’s Grow Your MICE Business
Business event delegates networking at a coastal hospitality venue

Build relationships.
Win opportunities.

WHAT WE DO

Driving Global Demand for Meetings, Incentives & Business Events

The global meetings and incentives market is more competitive than ever—and destinations need more than visibility to stand out. They need strategy, relationships, and targeted outreach that connects them with the planners, corporations, and agencies that drive real business.

At The 7o Agency, we elevate your presence across the international MICE ecosystem through smart marketing, high-impact sales efforts, and partnerships that convert.

We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.

What We Do

Make Your Destination the Next Meeting Place.

A successful business events strategy brings together clear positioning, focused sales activity, and relevant marketing.

We help destinations, hotels, and venues turn their strengths into compelling reasons for planners to choose them.

An elegant meeting venue overlooking a coastal destination
Business event delegates discussing opportunities at an industry gathering
Positioning & Insight

A Stronger Proposition for Global Markets.

Show planners how your destination delivers the setting, access, and experience their event needs.

  • Positioning & messaging
  • Competitor & demand analysis
  • Corporate, incentive & association audiences
  • Planner-focused sales narratives
Sales & Representation

Open Doors to Your Next Business Event.

Planner Outreach

  • Qualified lead generation
  • Corporate & agency relationships

Market Representation

  • Sales calls & roadshows
  • In-market sales missions

Presentations & Training

  • Virtual & in-person presentations
  • Planner education
Campaigns & Experiences

Turn Interest Into Qualified Opportunities.

Bring your offer to life through focused B2B campaigns and experiences that help buyers evaluate your destination.

  • Trade shows & hosted buyers
  • LinkedIn & digital campaigns
  • Sales materials & proposals
  • Email & CRM coordination
  • FAM trips & site inspections

From the first conversation to a closer look at your destination.

Our Approach

Position. Connect. Showcase. Convert.

  1. Position

    Define your offer and target markets.

  2. Connect

    Engage relevant planners and buyers.

  3. Showcase

    Demonstrate your destination’s event potential.

  4. Convert

    Support follow-up and track opportunities.

Ready to Grow Your MICE Business?

Let’s connect your destination with the planners who matter.

Contact The 7o Agency

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