Understanding Today’s Traveler to Shape Tomorrow’s Tourism Growth
Great marketing starts with great insight. At The 7o Agency, we uncover the motivations, behaviors, and trends shaping how the world travels—delivering the intelligence your brand needs to compete confidently and plan strategically
We transform complex data into clear, actionable insight that fuels smarter decisions, sharper strategy, and measurable impact across your destination or hospitality brand.
We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.
Traveler Research That Reveals Real Behavior
Travel is emotional, dynamic, and ever-changing. Our research gives you a deeper understanding of what drives visitation—and what holds it back.
Our research capabilities include:
- Traveler sentiment & behavior studies
- Motivations, perceptions & barriers analysis
- Source market research
- Brand awareness & consideration tracking
- Competitive landscape assessments
We provide clarity on who your travelers are, what they want, and how to reach them.
Market Insights That Strengthen Strategy
Insight is only powerful when it guides direction. We analyze global markets to identify growth opportunities and forecast traveler demand.
Market intelligence includes:
- Market performance analysis
- Trend forecasting & demand modeling
- Seasonality & shoulder-season opportunity insights
- Industry benchmarking
- Cultural and behavioral trend analysis
We help destinations and hospitality brands anticipate shifts—not react to them.
Insight-Driven Strategy for Stronger Outcomes
Research isn’t just a tool—it’s the foundation of our strategy.
We apply insight across creative, media, trade, digital, and brand planning to ensure every decision aligns with traveler behavior and market opportunity.
Insight-led strategy includes:
- Creative & messaging direction
- Market prioritization
- Media planning rooted in traveler pathways
- Product & experience recommendations
- Growth opportunity mapping
This is where intelligence becomes action.
Let’s build a research and data framework that moves your strategy forward.