Understanding Today’s Traveler to Shape Tomorrow’s Tourism Growth
Great marketing starts with great insight. At The 7o Agency, we uncover the motivations, behaviors, and trends shaping how the world travels—delivering the intelligence your brand needs to compete confidently and plan strategically
We transform complex data into clear, actionable insight that fuels smarter decisions, sharper strategy, and measurable impact across your destination or hospitality brand.
We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.
Traveler Research That Reveals Real Behavior
Travel is emotional, dynamic, and ever-changing. Our research gives you a deeper understanding of what drives visitation—and what holds it back.
Our research capabilities include:
- Traveler sentiment & behavior studies
- Motivations, perceptions & barriers analysis
- Source market research
- Brand awareness & consideration tracking
- Competitive landscape assessments
We provide clarity on who your travelers are, what they want, and how to reach them.
Market Insights That Strengthen Strategy
Insight is only powerful when it guides direction. We analyze global markets to identify growth opportunities and forecast traveler demand.
Market intelligence includes:
- Market performance analysis
- Trend forecasting & demand modeling
- Seasonality & shoulder-season opportunity insights
- Industry benchmarking
- Cultural and behavioral trend analysis
We help destinations and hospitality brands anticipate shifts—not react to them.
Not every traveler is the same.
We help you identify the segments with the highest potential—and understand the messages, channels, and touchpoints that convert them.
Our segmentation methodologies cover:
- High-value traveler identification
- Psychographic & behavioral segmentation
- Luxury, MICE, family & niche audience profiles
- Multi-market traveler insights
- Data-backed persona development
The result: sharply defined targeting that increases marketing efficiency and demand.
Your brand’s strength must be measured, monitored, and improved over time.
We deliver comprehensive frameworks that evaluate perception, relevance, and market impact.
Tracking solutions include:
Brand tracking studies
Awareness, familiarity & favorability measurement
Message & creative performance testing
Market penetration reporting
Competitive benchmarking dashboards
We show you how your brand is performing—and where it can grow.
We turn raw data into clarity.
Our analytics reveal what’s working across your marketing ecosystem and how to optimize for greater impact.
Analytical capabilities include:
- Cross-channel performance analysis
- Campaign attribution & ROI modeling
- Visitation & booking trend analysis
- Media, CRM & website data integration
- Insight-driven reporting
Your teams gain visibility into the metrics that truly matter.
Insight-Driven Strategy for Stronger Outcomes
Research isn’t just a tool—it’s the foundation of our strategy.
We apply insight across creative, media, trade, digital, and brand planning to ensure every decision aligns with traveler behavior and market opportunity.
Insight-led strategy includes:
- Creative & messaging direction
- Market prioritization
- Media planning rooted in traveler pathways
- Product & experience recommendations
- Growth opportunity mapping
This is where intelligence becomes action.
- Deep specialization in global traveler behavior
- Tourism-focused methodologies, not generic research
- Clear, executive-ready insights—not data dumps
- Proven ability to translate insight into strategy and performance
- A holistic approach spanning research, creative, media & trade
We help travel brands make smarter decisions that drive stronger results.
Let’s build a research and data framework that moves your strategy forward.