Shaping the Stories That Influence How the World Sees Your Destination
In a world driven by perception, storytelling, and earned influence, public relations is one of the most powerful tools a tourism brand can deploy. At The 7o Agency, we elevate destinations, hotels, and travel brands through strategic communications that spark coverage, shift perception, and inspire travelers to explore.
Our approach blends global media relationships, compelling narratives, and data-backed strategy to ensure your brand earns the visibility, credibility, and emotional impact it deserves.
We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.
Strategic PR for Tourism & Hospitality
Effective PR begins with strategy.
We uncover the stories, proof points, and angles that matter most to travelers, media, and industry stakeholders.
Our strategic foundations include:
- PR strategy & messaging frameworks
- Brand positioning for media audiences
- Narrative development for key markets
- Reputation and perception analysis
- Integrated earned media planning
We transform your brand truth into stories the world wants to hear.
Global Media Relations
We maintain strong relationships with top-tier travel, lifestyle, business, and consumer publications across key global markets.
Media services include:
- Proactive pitching & story placement
- Press release development & distribution
- Media list curation & market targeting
- Press desk services & media inquiries management
- Journalist and editor relationship development
Your brand gains access to the storytellers shaping consumer travel decisions.
Seeing is believing—and experiencing your destination firsthand is transformative for media.
We plan and manage:
- Individual and group press trips
- Media immersion itineraries
- Destination previews and content tours
- Press events, showcases & launch moments
- Hybrid and virtual media experiences
We create experiences that lead to powerful, authentic coverage.
Your leadership team plays an essential role in influencing reputation and shaping industry conversations.
Our capabilities include:
- Executive messaging & spokesperson development
- Corporate communications strategy
- Industry commentary & trend-based insights
- Speechwriting & keynote support
- Internal communications for tourism organizations
We help you lead with clarity, confidence, and authority.
In tourism, reputational risk can emerge quickly. We help you respond with accuracy, transparency, and control.
Crisis capabilities include:
- Crisis planning & scenario mapping
- Real-time response strategy
- Media monitoring & sentiment analysis
- Messaging frameworks & press statements
- Reputation recovery planning
We protect your brand when it matters most.
Influencer & Creator Communications
Influencers play a pivotal role in shaping traveler intent.
We build relationships with creators who bring authenticity and relevance to your story.
Our influencer communication services include:
- Creator outreach & partnership negotiation
- Briefing, onboarding & content alignment
- Storyline development
- Usage rights, amplification & content repurposing
- Performance monitoring & reporting
We ensure influencer storytelling supports both brand and business objectives.
PR must be tied to outcomes—not just volume.
We measure what matters, connecting earned coverage to awareness, sentiment, visitation, and engagement.
Our reporting includes:
- Media coverage summaries
- Share of voice & brand health indicators
- Sentiment and message pull-through analysis
- Market-by-market performance reporting
- Quarterly and annual PR impact reports
We prove the value of earned media with clarity and precision.
Tourism brands choose The 7o Agency for our deep specialization in hospitality and destination PR, supported by strong global media and influencer relationships that amplify their story.
Our storytelling resonates across cultures and markets, powered by an integrated approach that connects earned media with digital, social, and paid channels. With clear reporting and strategic insights for stakeholders, we elevate your voice, enhance your visibility, and shape the way the world experiences your brand.
Let’s bring your story to life.