The global meetings and incentives market is more competitive than ever—and destinations need more than visibility to stand out. They need strategy, relationships, and targeted outreach that connects them with the planners, corporations, and agencies that drive real business.
At The 7o Agency, we elevate your presence across the international MICE ecosystem through smart marketing, high-impact sales efforts, and partnerships that convert.
We craft integrated tourism campaigns built on authentic destination storytelling—creating relevant moments across social, digital, and out-of-home channels that capture attention and inspire action.
Strategic MICE Positioning for Global Markets
We help destinations and hospitality brands articulate a compelling MICE value proposition that resonates with planners and decision-makers.
Our strategic services include:
- MICE market positioning & messaging
- Competitive benchmarking & demand analysis
- Audience segmentation for corporate, incentive & association buyers
- MICE-focused brand storytelling and sales narratives
We position your brand with clarity—highlighting strengths that matter to planners.
High-Impact MICE Outreach & Representation
Our team connects your brand to key players across the global business events landscape.
Representation services include:
- Planner outreach & lead generation
- Corporate and agency relationship building
- Sales calls, roadshows & in-market missions
- Virtual and in-person MICE presentations & training sessions
We act as an extension of your team, opening doors, building trust, and accelerating conversions.
Your brand deserves to stand out on the world’s biggest MICE stages.
We support:
- Exhibition planning & booth strategy
- IMEX, IBTM & global MICE event participation
- Hosted buyer programs
- Networking events & partner engagements
Our approach ensures every appearance strengthens your visibility and pipeline.
We create B2B campaigns that attract quality leads and influence planner decision cycles.
Marketing capabilities include:
- MICE-specific digital and LinkedIn campaigns
- Sales collateral, presentations & proposal design
- Targeted email automation & CRM integration
- Thought leadership content and case studies
Every asset is crafted to build credibility, connection, and conversion.
Experiences sell—especially in MICE.
We design:
- FAM trips & site inspection programs
- Incentive-ready showcase itineraries
- Immersive virtual destination tours
- Planner-focused content and highlight films
These engagements highlight what makes your destination unforgettable for business events.
- Deep experience in tourism, hospitality, and business events
- Strong relationships across global MICE planners and agencies
- Integrated approach across strategy, sales, and marketing
- B2B storytelling tailored for the planner audience
Measurable results that strengthen pipelines and market share
Let’s connect your destination or hospitality brand with the planners who matter.