STRATEGY & BRAND LEADERSHIP
Director of Strategy & Brand
Shape the thinking that helps destinations, hotels and travel brands define their position, connect with audiences and generate demand.
- Proposed annual base salary
- US $110,000–$140,000
- Reports to
- Founder
- Location & employment terms
- To be confirmed
Proposed role · Expressions of interest
Express your interestTHE OPPORTUNITY
Clear thinking. Meaningful direction.
The 7o Agency connects strategy, creativity and marketing for tourism and hospitality brands. This proposed role would help destinations, hotels and travel businesses define their positioning and identify clear opportunities for growth.
Working closely with the founder, you would turn audience insight, research and commercial goals into practical recommendations that guide brand, creative and marketing decisions. The role combines strategic leadership with hands-on delivery, from the first client conversation to the final brief.
RESPONSIBILITIES
What you’ll lead.
- Lead brand and destination strategy engagements, from discovery through implementation planning.
- Interpret audience, competitor and market research to identify relevant insights and opportunities.
- Develop brand positioning, messaging frameworks and clear creative briefs.
- Facilitate client workshops to clarify ambitions, priorities and strategic direction.
- Present practical recommendations that connect brand decisions with commercial goals.
- Coordinate with appointed creative, media and digital specialists to translate strategy into delivery.
- Define project objectives and measurement frameworks with the founder and client stakeholders.
- Manage the scope, quality and timing of strategic deliverables, supporting proposals where required.
EXPERIENCE & SKILLS
What you’ll bring.
- Eight or more years of relevant experience in brand, marketing or business strategy, including leadership of complex client engagements.
- Evidence of strategic work for tourism, hospitality or other experience-led brands.
- Strong research interpretation, commercial judgement and the ability to turn insight into practical recommendations.
- Clear strategic writing and the ability to develop focused positioning, messaging and creative briefs.
- Confidence presenting to senior stakeholders and facilitating productive client workshops.
- Experience managing project scope, budgets, timelines and the quality of strategic deliverables.
- A collaborative working style, with the ability to connect creative, media and digital specialists around a shared direction.
IMPACT & ARRANGEMENTS
A clear purpose. A clear starting point.
What success looks like
Actionable strategies, client confidence and audience-led briefs that guide brand and marketing decisions. Project objectives and measures of success would be agreed at the outset.
Proposed compensation
US $110,000–$140,000
Proposed annual base salary. This is a planning range, not a confirmed offer or researched market benchmark.
Location, employment structure, benefits, start date and final compensation are to be confirmed before recruitment opens.
START A CONVERSATION
Bring your perspective. Help shape what’s next.
To express your interest, send:
- Your CV or professional profile.
- Two or three relevant projects, explaining your role, strategic contribution and outcomes.
- Your location, availability and compensation expectations.
Or email hello@the7o.com with “Director of Strategy & Brand” in the subject line.
Proposed role for recruitment planning. Hiring dates and final terms are to be confirmed. Please share only work you are authorised to disclose.